Lead Groups: Catapult, Green Century Funds, Green Corps, SumOfUs
Support Groups: Rainforest Action Network, Greenpeace, Union of Concerned Scientists
We launched a multi-faceted campaign in which we identified an iconic consumer company (Kellogg) that had unique leverage with our ultimate target (Wilmar) – and combined geo-targeted grassroots organizing with global communications, online organizing, and investor mobilization to press for zero-deforestation palm oil sourcing commitment. Palm oil is the most widely used vegetable oil in the world, and its production is now a leading driver of tropical deforestation and associated GHG emissions. When Kellogg’s announced a partnership with the world’s largest and most notorious palm oil company, Wilmar, we saw a unique leverage point to press for sustainable practices across the supply chain. Ultimately, Wilmar announced a ‘no deforestation’ policy that applies across its entire supply chain (constituting 45% of global palmoil trade). Kellogg announced a similar policy shortly after. As the world’s largest palm oil company, and a major trader of soy and sugar, Wilmar created a huge market for zero deforestation commodities. Wilmar and Kellogg’s joint commitments spurred a rapid market transformation away from deforestation across the industry. Our groups continued to successfully press companies representing over 60% of global palmoil supply chain to announce similar deforestation-free sourcing commitments in the months since.
Check out their photo slide show (to view, click on the first photo and scroll through the images. Captions appear on the right of each photo): https://plus.google.com/photos/108042546826859595121/albums/6081673988039771393?authkey=CPijkJXQm9eoTw