Lead Groups: Greenpeace, Rainforest Action Network (RAN), and Catapult
Support Groups: Catapult SumOfUs, Green Corps, Green Century Funds, Girl Scouts Madison and Rhiannon,Union of Concerned Scientists, and the UN Secretary General’s Climate Summit 2014 – Parties to the New York Declaration on Forests Action Statement and Action Plans
Large or Small Campaign: Large
What makes this a CORPORATE campaign?
The campaign pushed large consumer products corporations (palm oil consumers) towards procurement policies that would break the link between the palm oil they consume and forest destruction and forced palm oil traders and producers (suppliers) like Wilmar, GAR and Cargill to do the same.
The Greenpeace campaign, No Deforestation for Palm Oil: The campaign used public pressure – consumers, investors – to push large consumer products corporations (palm oil consumers) towards procurement policies that would break the link between the palm oil they consume and forest destruction and force palm oil traders and producers (suppliers) to do the same. From December 20123 to May 2014, consumer companies including Nestle, Unilever, Mondelez, Colgate, Procter & Gamble, Johnson & Johnson and others adopted strong procurement policies and pushed producers and traders like GAR, Wilmar and Cargill to do the same.
The RAN campaign,The Problem with Palm Oil: Cargill’s Use of Conflict Palm Oil Campaign : RAN has actively pressured Cargill for the last seven years on deforestation and human rights abuses in its supply chain, specifically in relation to its trading and selling of palm oil. Palm oil is a leading driver of rainforest destruction, species extinction, carbon pollution, and human and labor rights violations. In September 2014, at the UN Climate Summit in New York City, Cargill’s CEO announced its new commitment to implement “deforestation free” policies covering ALL of Cargill’s commodities trading business worldwide.
The Catapult (Forest Heroes) campaign, Forest Heroes Join investors to Secure Zero-Deforestation Palm Oil Commitments: Palm oil is the most widely used vegetable oil in the world, and its production is now a leading driver of tropical deforestation and associated GHG emissions. Kellogg’s has unique leverage to press for sustainable practices in the supply chain of its partner Wilmar, which controls 45% of palm oil trade. In December 2013, world’s largest palm oil company Wilmar announced a ‘no deforestation’ policy that applies across its entire supply chain, followed by similar announcement from its partner Kellogg’s.