2007 Awards

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2007 Path to Victory Award Nominees

First Place: PVC Consumer Campaign
On CHEJ’s “Target Day of Action” events were held at over 200 Target stores nationwide. In response, Target indicated they are intensively assessing and actively pursuing opportunities to reduce PVC.

Second Place: Exxpose Exxon
For the first time, in 2006, ExxonMobil cut its funding of climate denier groups by at least $1.4 million, or nearly 40 percent of its annual funding to these groups.

Third Place: Fairness in Flowers Campaign
The Campaign persuaded the VeriFlora flower certification program to provide much stronger guarantees for freedom of association, worker safety, and non-discrimination. Also gained significant visibility in Congress and the press.

Third Place: Kleercut Campaign
Convinced high-profile businesses and universities to stop buying Kimberly-Clark products. Over 700 businesses committed to boycotting products. Introduced shareholder resolutions at Kimberly-Clark’s annual general meetings. Spoofed a Kimberly-Clark’s ad campaign.

Third Place: Stop Firestone Campaign
We are working to stop 80 years of exploitation on the rubber plantation owned by the Firestone Tire and Rubber Company in Liberia. Specifically, we are fighting Firestone’s use of child labor, abuse of workers rights and environmental destruction.

Save Teshekpuk Lake
Over 26% of ConocoPhillips shareholders supported our request calling the company to consider not pursuing drilling rights in Teshekpuk Lake. This was an unprecedented vote for a wilderness shareholder resolution.

Warren Buffet: Tear Down Those Dams
The cross-country boat drive attend the Berkshire Hathaway shareholders meeting generated more than 200 media mentions and increased public and financial pressure on Buffett’s subsidiary PacifiCorp to remove dams.

Wal-Mart Watch
With partner organizations across the country, we have succeeded in making Wal-Mart take notice of its critics, and begin instituting meaningful changes in its operations.

Solving the Packaging Problem
Thousands of people have taken our packaging pledge. We identified top companies in multiple sectors contributing to the problem and begun both corporate engagement and highlighting them in the media.

Corporate Hall of Shame
Through online voting, webpage links, blogs and widespread media coverage, thousands of people were exposed to the corporate campaigns that our allies are leading to stop corporations abuse of human rights and our communities. In turn, voters turned up the heat on the targeted eight nominated corporations.

2007 BENNY Award Nominees­

First Place: The Greening of Harry Potter Campaign won $15,000
Markets Initiative led and facilitated a global campaign that resulted in the Harry Potter series going green in 15 countries – saving forests and fundamentally changing how publishings done internationally.

Second Place: Campaign for Safe Cosmetics Campaign won $10,000
After more than a year of Campaign targeting, the largest nail polish manufacturer in the world, OPI, removed three of the most toxic chemicals from its nail polishes.

Third Place: No Dirty Gold won $5,000
23 jewelers, including 7 of the 10 largest US retailers of jewelry, have endorsed the No Dirty Gold campaigns Golden Rules criteria for more socially and environmentally responsible mining.

Raw Deal Campaign
This campaign pressured Kyokuyo, Japans largest-remaining whale meat producer, to cease its whale meat production and trade resulting in an actual policy change by Kyokuyo to that effect.

LNG: The Wrong Choice for California
Through community action and outreach, Pacific Environment and our partners in Ratepayers for Affordable Clean Energy (RACE) blocked LNG proposals in Long Beach, Oxnard, and Mexico’s pristine Coronado Island.

Safe Rails/Secure America
The Federal Railroad Safety Improvement Act of 2007 (H.R. 2095) provides sweeping reforms to railroad safety regulations. Passed the House and is under consideration in the Senate.

Shareholder Advocacy with Public Companies to Address Global Warming
Moving major U.S. corporations to: (1) assess and disclose their GHG emissions, (2) include a cost for carbon liabilities (emissions) in their planning, and (3) benchmark progress in reducing emissions.

Stop the LNG Shell Game! Protect Fish in the Gulf of Mexico
When Shell announced its abandonment of the project, it was a result of an unlikely coalition of fishermen and environmentalists coming together and challenging Shell throughout our region and internationally.

Save the South Fork
Protests, 20,000 letters, and hard negotiating during dam relicensing led to the utility agreeing to make the South Fork once again environmentally healthy.

ForestEthics Victoria’s Dirty Secret Campaign
On December 6, 2006, ForestEthics and Limited Brands made a joint announcement that the company would employ a broad range of new environmental policies and practices for its catalog production.

Cleaning the Merbau Market
After EIAs merbau report release, Armstrong developed, with EIA input, a Corporate Environmental Sustainability Strategy and a relationship with the Tropical Forest Foundation to assist in its implementation.

McDonald’s Fair Food Campaign
McDonald’s is working with CIW to pay a penny more per pound to workers harvesting its tomatoes, enforce a real code of conduct, and develop a third party monitoring mechanism.